The M-word – Moisturisers

There are an increasing number of modern day phenomenon’s that awaken the grumpy old woman in me. Moisturisers are one of them, or at least the marketing hype and total bullshit which accompanies the sales of them.

I often ask myself do women actually believe this absolute shite? Yet it appears yes, many do. Sane, apparently intelligent women I’ve spoken to are willing to part with huge sums of money in exchange for this elixir and the promise of youthful, glowing, repaired, age reversed, shrunken pores, wrinkle free skin.

Really??? I find it startling that women can be quite that gullible, or is it desperate, that we can be so easily seduced and duped by falsehoods and hyperbole? It’s a f***ing moisturiser for crying out loud! It will not replicate your DNA, shrink enlarged pores, reverse ageing, remove wrinkles, or any other BS claim. What it will do is temporarily plump skin, it will smell nice, it will leave your skin feeling peachy soft, and it has the capacity to leave you feeling a little bit lovelier.

For the record, and in case you’re wondering, I use a facial oil in the winter and a lovely smelling moisturiser on the bits that need it in the summer. I’m a stickler for using face products relieved of chemically derived substitutes, or perfume. This is a personal choice based on an extensive knowledge of skincare ingredients, our anatomy, nutrition, exercise, stress, and other shit that affects how healthy skin looks.

Instinct and experience tells me that there are brilliant, naturally occurring fragrances (personal favourites are neroli, rose, geranium, frankincense, and ginger), many of which have been used for millennia to produce glowing, healthy skin.

Some hints to stop you from losing the moisturiser plot –

  • Apply moisturiser where and when you need it – if it ain’t dry it doesn’t need moisturising
  • Remember to moisturise your neck and décolleté (the boney bit below your neck and before your breasts) – from an ‘age give away’ point of view these are the first to shrivel like a prune
  • Use one with an SPF ……..yes, even in winter and dull days. Check out those with natural UVB filters such as minerals zinc oxide or titanium dioxide, or propolis, walnut derivatives, or alder buckthorn
  • Be smart – it is a moisturiser not a miracle in cream form, irrespective of the claims made or whichever beauty editor/celeb is raving about it
  • Drink more water
  • Wear sunscreen
  • Stop smoking
  • Avoid sugar